Fleet App

Shell Card GO

Shell Card GO is a cutting-edge mobile application designed for authorized fleet Shell Card holders, providing the convenience of quick and contactless payments directly at the pump using your mobile phone. Beyond seamless transactions, the app empowers users to effortlessly review their transaction history, discover service stations equipped for mobile payments, and unlock exclusive digital offers for an enhanced experience

Problem & Implementation

Shell aimed to introduce a B2B app for fleet drivers and managers, focusing on locating participating stations for secure transactions, as well as enabling managers to monitor and reduce fraudulent activity. Throughout the project, the team developed an invite-only onboarding process and a personalized home screen with essential features for fleet drivers. The wallet section was improved to automatically populate credit cards associated with the fleet manager's business card, and drivers could add their own business cards for manager approval. During transactions at the pump, fleet prompts were introduced to enhance security for both drivers and managers, including vehicle odometer readings and order numbers.

For fleet managers, the app included an account management section under settings, allowing them to view account activity, manage cards, and report lost or stolen cards.

Updated Features

The app's pay-at-pump section allowed purchase of authorized products based on the card, with fleet prompts customizable for secure transactions and fraud prevention.

Results
High adaptation and lower fraud.
After launching the app, Shell educated fleet partners to promote its benefits, resulting in increased secure mobile transactions and reduced fraudulent activity.
Conclusion

Overall, the Shell Card Go app aimed to address gaps in the fleet industry by offering a mobile solution for both drivers and managers, leading to a rise in mobile transactions with fleet business cards and a decrease in fraud.

Fleet driver and fleet manager activity all in one app.

Main user flows

Shell wanted to create a mobile app with features specially made for the fleet industry.